hutek · Lyon, France · AI strategy & engineering

Reframing strategy. Deploying AI agents. Redesigning organizations.

Most AI projects fail before the first prompt: the problem was badly posed. We pose it, then we build the agents that solve it.

Pose the right problem. The agents do the rest.

Lyon · Paris · Las Vegas. On site, wherever you are.

What agentic AI is concretely for

Three objectives. Start with the one that serves yours.

  1. Automate.

    Agents take over multi-step work, from repetitive tasks to high-value ones: analysis, synthesis, decision prep.

  2. Re-internalize.

    Bring back in-house what you outsource today: content, analysis, first-level support, dev tasks. Agents make it affordable.

  3. Invent.

    Create services and products that were not possible before.

What brings you here?

Ask ChatGPT about your company. Do you like the answer?

We measure what ChatGPT and Google actually say about you, and which sources they trust.

At a glance

hutek is an AI strategy and engineering firm founded by Sébastien Hubert in Lyon, France. It helps leadership teams of SMEs and mid-sized companies state the real objective and decide what to delegate, then designs and builds the AI agent systems that deliver it, with guardrails. hutek gives keynotes and masterclasses for executive teams, leads a guided trip to CES Las Vegas in January 2027, and is a Bpifrance-approved expert for the Diag Data IA programme (“Osez l’IA” plan). Its agent work serves three objectives: automate work, from repetitive to high-value tasks; re-internalize outsourced work; and invent new services.

Three acts. One company that steers AI.

Reframe strategy

Agents now read, decide and act. They change your business model and how customers find you, in AI answers as much as in search. Before any tool, we state the real objective: what you want to obtain, not the means you assumed. You leave with that objective written down, a prioritised roadmap, a first costed project and an honest go/no-go.

Objective · Roadmap · Go/no-go

Deploy AI agents

A model alone is not a system. What works is the model plus its harness: tools, memory, tests and permissions, and several agents that check each other’s work. We design and build that system like aviation does: sandboxed, limited rights, observable, reversible, with a stop switch.

Harness · Guardrails · Stop switch

Redesign organizations

When agents execute, what stays human is setting objectives, arbitrating between them and owning the result. We redesign roles around that: a founding moment, then rituals and decision rules your teams own.

Roles · Rituals · Decision rules

Where to start

Push a first door, with measured stakes and a clear scope. Each one lights up the next.

01 · Consulting

Operational AI diagnostic

About three weeks in your real work: tools, teams, and the AI already used “under the table”. The objective written down, a roadmap, quick wins, a first costed project, a clear go/no-go.

→ Automate · Re-internalize · Invent: we find yours

≈ 3 weeks · on quote

Talk to us about “Operational AI diagnostic”

02 · Consulting

Strategic GEO diagnostic

How you appear in generative AI answers. Two weeks of analysis with our own tools, a one-day workshop, and a dashboard you keep: your visibility and the authority sources cited.

2 weeks + 1-day workshop · on quote

Talk to us about “Strategic GEO diagnostic”

03 · AI agents

Agent engineering

Automations and agent systems that run on their own, with harness and guardrails, plus independent advice on LLM architecture: models, orchestration, observability, reversibility.

→ Automate · Re-internalize · Invent

Custom · on quote

Talk to us about “Agent engineering”

04 · Keynote

The executive wake-up call

1h30 for boards and executive committees. A closed-door briefing: what AI agents change in your model, disintermediation (GEO), risks, and the decisions to make now.

1h30 · on quote

Talk to us about “The executive wake-up call”

05 · Masterclass

Team masterclass

3h for seminars and conventions. High-energy: live AI agent demos on your use cases, de-dramatisation and immediate action.

3h · on quote

Talk to us about “Team masterclass”

06 · Recurring

Monthly AI & digital watch

Every month, an issue that decodes the weak signals of AI and digital and turns them into a few clear decisions. Currently distributed to hundreds of employees across 30 countries at a major pharmaceutical group.

Monthly · on quote

Talk to us about “Monthly AI & digital watch”
SeasonalCES Las Vegas · January 2027CES runs 6–9 January 2027. Four days, your own agenda, live decoding by hutek.Join the trip →

They trusted us

Work, not slides

Selected projects.

  1. 01 · StrategyWhere to start

    Repositioning strategy

    In a sector on the front line of AI, we helped the leadership team rethink its value chain and brand narrative: positioned as an innovator, not a disrupted victim.

  2. 02 · Agent pipelineAgents

    Generative audio content

    From a single company ID, a pipeline produces a fully personalised audio message in minutes, with no human intervention: research, LLM portrait, script, synthetic voice, music, self-evaluation.

  3. 03 · Technical advisorAgents

    Scaling an LLM product

    For a startup facing a major change of scale, a clear technical diagnosis and roadmap to turn a promising POC into a product that handles very high volume without blowing up cost or reliability.

  4. 04 · AI visibilityGEO

    GEO mapping & authority sources

    For a laboratory present in 30+ countries, we mapped how the brand appears in generative AI answers, identified the sources models cite, and built a roadmap to weigh in.

  5. 05 · Automated analysisAgents

    Document compliance

    For a certification body, an application that checks hundreds of semi-structured documents a week against regulatory rules that only natural-language processing can verify.

  6. 06 · ProcessAgents

    AI-boosted expert reports

    Expert reports that took a full day now take one hour: the system drafts a complete first version that the expert finalises.

  7. 07 · Strategic watchWhere to start

    Monthly AI & digital watch

    Since January 2026, a monthly English-language AI & digital watch for a major pharmaceutical group, distributed to hundreds of employees across 30 countries, turning weak signals into a few clear decisions.

Sébastien Hubert, founder of hutek

Sébastien Hubert

Applied AI and transformation leader · Founder of hutek · Lyon

Yesterday, machines executed our instructions. Today they generate, handle and understand meaning, and agents test and refine their own reasoning.

The companies that succeed will not have the best algorithm; they will have stated the right objective and rethought their foundations. That is why hutek combines strategy with hands-on engineering.

Based in Lyon, working in France and abroad.

Sébastien on LinkedIn ↗

Questions, answered

What does hutek do?

hutek is an AI strategy and engineering firm in Lyon, France. We help leadership teams state the real objective and decide what to delegate to AI, then design and build the AI agent systems that deliver it, with guardrails.

Who is hutek for?

Executive committees, boards and leadership teams of SMEs and mid-sized companies, in any sector.

What happens in a masterclass or keynote?

Live AI agent demos prepared on your own use cases, then the decisions that follow: what to delegate to agents, what to keep, where to start. 1h30 for executive committees, 3h for teams and seminars.

How do you make AI agents safe?

We build the system around the model: tools, memory, tests, limited permissions, agents that check each other, observability, reversibility and a stop switch.

Can an AI project with hutek be publicly funded?

Yes, through Bpifrance’s Diag Data IA, part of the national plan “Osez l’IA” (France 2030), for which hutek is an approved expert. Public terms: 8 days with an approved expert over up to 3 months, quote capped at €10,000 excl. VAT, 40% subsidised (remaining cost €6,000 excl. VAT), for SMEs and mid-caps of 10 to 2,000 FTE with at least €1M revenue, over one year old, based in France. Bpifrance assigns the expert; you can name hutek as your preferred expert, but it is not guaranteed.

Where does hutek work?

Our office is at 132 rue Bossuet, 69006 Lyon, France. We work on site wherever you are: Lyon, Paris, elsewhere in Europe, and Las Vegas for CES.

Shall we talk?

contact@hutek.fr

Lyon · Paris · Las Vegas. On site, wherever you are.

hutek · 132 rue Bossuet, 69006 Lyon, France